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About Us

Chocolate Cake Productions Ltd
Produces and ships products for

Justin Sandercoe and Jed Wardley formed Chocolate Cake Productions Ltd in 2007 and initally produced Justinguitar instructional DVDs. We have added the Justinguitar Book collection including songbooks and coursebooks to the store and we have also been approved as an offical product seller for the D'Addario range of guitar accessories as well our custom range of T-Shirts. These products are sold on

If you purchase from the Justinguitar Store you will supporting the justinguitar website and will aid Justin in providing more free content on the site

Chocolate Cake Productions Ltd became a registered company in 2008 the offce is located in London United Kingdom.
The company was initally set up in West London and now operates in Finchley North London and ships products worldwide.

We  work very hard to provide quality products for their customers. We beleive that customer service is a key factor for a successful buisness and ensure that eveyone who shops at the Justinguitar Store is 100% satisfied.

About Justin
Co-Director of Chocolate Cake Productions Ltd

Justin Sandercoe is a London based guitarist, songwriter, performer, producer and educator who grew up in Tasmania (an island off the South East coast of Australia) but has been based in West London since 1996.

As well as teaching many thousands of students in a 'virtual' world, Justin has taught 'in the flesh' at The Guitar Institute (the ICMP) and many hundreds of private students for more than 20 years; teaching all ages and abilities and many styles. He has also taught celebrity students including Katie Melua and Cathy Dennis.

Songwriting and production has always been a principle interest and he currently plays with We Came As Strangers, who released their debut album Recipe For Adventure in early 2013. He had previously released a solo record called  Small Town Eyes (2010) which is vocal based, acoustic guitar song driven pop folk. His recording studio "Broken Arrow" is located in Acton, West London but he lives in tranquil suburb of Kew, not far from the famous Kew Botanical Gardens.

Justin has been a professional guitarist and educator for over 20 years.
He has many thousands of 'Virtual Students' at his gloabally accalimed website and was an instructor at the Guitar Institute in London. He has played thousands of shows around the world and worked with some amazing artists including Katie Melua, Carla Bruni and Cathy Dennis

About Jedi
Co-Director of Chocolate Cake Productions Ltd

Jed (Jedi ) Wardley was born in New Zealand and has been playing guitar since he was a teenager. He was in a variety of covers bands as a lead guitarist and singer. Jed also studied film and video production as a camerman and field audio recordist in 1996 and from 1997 until late 1999 worked on a variety of productions in the New Zealand Television Industry . He has worked all over New Zealand mainly on historical documentaries including ward winning shows Epitaph, Shipwreck and Cave Creek the Story of a National Tradgey.
In August 1999 Jed moved to the United Kingdom and worked in Nottingham until 2000 when he was accepted into the Guitar Institute in London to study a One Year Guitar Diploma of Contempary Music Performance. After he graduated he was asked to work at the Guitar Institute as well as this Jed became a guitar teacher working at the South End Music School in Croydon and was teaching over 30 students over 2 days.
Jed was offered full time role as Facilities Manager at the Guitar Institiute and it is throughout his time here that he befriended Justin Sandercoe.

In 2005 Jed started working for a charity organisation in Richmond upon Thames, London
and was asked to make a DVD to promote Accessible Volunteering for people with disabilities.
After viewing this Justin asked Jed to produce guitar lesson videos for and a newly developed video streaming website called You Tube. As this grew it was decided  to form a production company soley dedicated to produce DVD movies for Justinguitar.